Overview of Information Collection Policy
In general, you can visit our Website without revealing any personally identifiable information about yourself to us. We do not collect, or require individuals to transmit, any personally identifiable financial information (as defined under Federal Regulation P (12 C.F.R. § 1016.3(q)), social security numbers (SSNs), or driver's license numbers through our Website. However, some forms made available by Dealers through this Website may request that consumers provide personally identifiable financial information, SSNs or driver's license numbers. We do not collect or use this information on our own behalf. We also do not automatically collect any other personally identifiable information about you through our Website.
Our Website automatically collects non-personally identifiable information about our Website users through our server logs, cookies, and analytics tools, including:
- The amount of time you spend on our Website,
- Your browser type,
- The domain you visited our Website from,
- Your IP address, and
- Other similar non-personally identifiable information
The technical information we automatically collect does not enable us to personally identify you and is used to better understand our Website traffic, analyze the interests of our Website users, improve our Website and diagnose technical errors, and for business or marketing purposes. The only personally identifiable information we collect is information you choose to provide us through voluntary forms and features on our Website.
Cookies, and Server Logs
How We Use Non-Personally Identifiable Information
Opting Out of Cookies, and Similar Technologies
You can manage cookie preferences and opt out of having cookies and other similar collection technologies used by adjusting the settings on your web browser. If you do not want cookies stored on your computer, you can change the settings on your browser to notify you when a cookie is about to be saved or block cookies entirely. How to access these settings, which settings are available, and how to turn on these settings varies by browser type and we encourage you to further investigate your browser's privacy settings if you wish to opt out or adjust these settings in any way. If you choose to decline or block cookies, you may not be able to fully utilize all of the interactive features of the Website.
Do Not Track Signals
Collection of Personally Identifiable Financial Information and Other Personally Identifiable Information
We do not collect, or require individuals to transmit, any personally identifiable financial information (as defined under Federal Regulation P), social security numbers (SSNs), or driver's license numbers in connection with your use of this Website. While Dealers may make forms available on this Website that request consumers provide personally identifiable financial information, SSNs, or driver's license numbers, we do not collect or use this information on our own behalf. We do not collect other personally identifiable information through our Website unless you affirmatively and voluntarily provide this information to us through our Website features. For example, you may provide us personally identifiable information by completing contact forms, registering for or updating an account, signing up to sell your vehicle(s), creating an alert, replying to an ad on our Website, providing your billing information, or taking advantage of other voluntary services and features available through the Website.
If you use certain Website features, we may ask for personally identifiable information about you, including, but not limited to:
- Demographic and biographic information, (age range, marital status, household composition, gender, etc.)
- Contact information (name, address, city, state and zip code, email address, telephone number, etc.)
- Business affiliations,
- Payment information (credit card number and, for Dealers, their monthly payment information),
- Vehicle information (make, model, VIN, buyer and seller, purchase price, Dealer, etc.),
- Survey responses,
- Geolocation information,
- Relationships you have with our affiliates, subsidiaries, or Dealers, and
- Marketing related information (like when you plan to purchase a vehicle, products you may be interested in, etc.)
Personally Identifiable Information Sharing
We will use the personally identifiable information that you provide to us in any way that is legally permissible, including, without limitation, to provide services requested by you, to contact you regarding products and services, to conduct research and surveys, and to otherwise enhance your user experience. We may disclose your personally identifiable information if we believe it is necessary or useful to provide services to you or to inform you of other products or services available from us and our affiliates.
If you are not a Dealer, the personally identifiable information you provide us may be shared with Dealers. For example, if you ask for more information on a vehicle, or comment on a vehicle, we will share this information with Dealers. We may provide Dealers with your personally identifiable information if we believe, in our sole discretion, that you may be interested in any products or services offered by that Dealer based on your interactions with our Website. We may also serve as a conduit for messages, chat, emails, and other communications between Dealers (or other third parties) and you.
We may store any of the information that you provide us indefinitely, including your personally identifiable information. This specifically includes, but is in no way limited to, the information you provide about yourself or a vehicle. Please see the "Personally Identifiable Information Security" section for more information about the security of your information and the "Changing Personally Identifiable Information" section for how you can change your personally identifiable information in our records.
Personally Identifiable Information Security
We use information technology security measures to protect your personally identifiable information that is transmitted through our Website. We also use information technology security features to protect the personally identifiable information stored by us. However, in spite of our security efforts and protocols, we cannot guarantee that information sent to us through our Website will be secure. Therefore, we make no warranties or representations regarding the security of your information.
Email Addresses and Phone Numbers
We and our third party service providers use e-mail addresses collected through the Website to uniquely identify and communicate with users of our Website and services. If you provide your e-mail address to us, we may share that information with third parties to contact you at your provided email address. WalkTheLot.com may also use your e-mail address to contact you regarding: new features, ad status, confirmation of registration, and other service-related notices.
Phone Calls with WalkTheLot.com or a Dealer through this Website
You further agree and knowingly accept that any call you make to WalkTheLot.com or a Dealer through this Website may be recorded for business purposes by WalkTheLot.com. Additionally, you agree and consent that any call that you accept from WalkTheLot.com may be recorded for business purposes. To cease additional recording, you can end your telephone call at any time. Voice recordings may be stored for an indefinite period of time.
Loan Applications and Other Auto Financing Documents
If you submit a loan application to a Dealer or fill out any other document or form available through the Website solely and specifically for the purpose of auto financing ("Auto Financing Documents"), the information you provide will include personally identifiable financial information. This information is passed onto the Dealer or the financing companies working with such Dealers. By submitting any Auto Financing Document through the Website, you acknowledge that your personally identifiable financial information is solely being provided to the Dealer, or the auto financing company working with such Dealer, and will be subject to the privacy policies of such entity(ies) in compliance with Federal law.
Dealers may request to share potential customer leads with third parties, which may include Auto-lead Data Format ("ADF") leads. If a Dealer has opted into this feature, we may share the Dealer's potential lead and your personally identifiable information with that third party. Similarly, if a Dealer has opted in with a third party to share ADF leads, we may receive the Dealer's ADF leads and your personally identifiable information from that third party. From time to time, we may receive or share ADF leads in connection with Dealers who have not opted in. You agree that we may rely on any third party ADF lead sharing, request, or receipt as being authorized by the Dealer and/or you, and we are under no obligation to verify the authorization of any ADF lead sharing, request, or receipt received from a third party.
Imports and Exports
DEALERS: We may share or export your information to third parties with whom you have opted in to having your listing or inventory shared. We may import a listing or your inventory from third parties with whom you have opted in to sharing. From time to time, we may import or export your inventory in connection with a third party from or to whom you have not opted in. You agree that we may rely on any third party import or export sharing, request, or receipt as being authorized by you, and we are under no obligation to verify the authorization of any import or export sharing, request or receipt received from a third party.
We reserve the right in our sole discretion to disclose information about you without notice, including personally identifiable information, if it is necessary or appropriate to comply with applicable law, respond to legal claims and the legal process (including subpoenas), protect our rights, interests, or property, or if we believe in good faith that it is necessary to protect the personal safety of any person, including but not limited to: your safety, the safety of other WalkTheLot.com users or employees, the safety of the public, or the safety of any third party.
Personally Identifiable Information of Children
Our Website is not directed to anyone under the age of 18, and by using this Website, you are confirming that you are 18 years of age or older, or are over the age of 13 and using this Website with the consent and supervision of a parent or guardian. If a parent or guardian is aware or becomes aware that his or her child has provided us with personally identifiable information without consent, please contact us so we can remove the unauthorized information from our records.
This Website does not knowingly contact or collect personally identifiable information from children under the age of 13. This Website is not intended to solicit information of any kind from children under the age of 13. We do not knowingly collect or store information of children under 13, even in aggregate form. It is possible that through fraud or deceit we may receive information pertaining to children under the age of 13. Parents or guardians may report unauthorized use of our Website by a child under age 13 by contacting us. If we are notified of unauthorized use by a child under 13, upon verifying the information, we will immediately delete the unauthorized information from our servers and records.
Links, Widgets, Embeds, Social Media, and Other Third Party Features
If we undergo any type of business transaction, including but not limited to an asset sale, merger, acquisition, bankruptcy, or restructuring, your personally identifiable information and/or technical information we obtain from you through this Website may be disclosed to any potential or actual purchasers and may be transferred to the new owners.
Opt-Out & Unsubscribe from Communications
We respect your privacy and give you an opportunity to opt-out of receiving certain communications from us. Users may opt-out of receiving certain email communications from WalkTheLot.com by clicking on the unsubscribe link in any marketing or promotional email that you receive from us.
See Also: Terms and Conditions of Use Agreement